Team of business and Technology Experts:
- Market research; Design & Engineering; Sales & Marketing; Operations
- Experienced & Talented Team
Preparation:
- Business, Marketing & Financial plans complete
- Several follow-on models
- BOM and block diagram complete
Competition:
- The one product that is currently in the market has blinking lights to show when an object is behind
- Others have failed to bring a product to market due to design and business factors
Market:
- 17.1 million bikes and helmets purchased yearly from bike stores
- Commuting to work by bicycle increased 46% from 2000 to 2016
- Market research indicates a high degree of acceptance
- Sweat spot: 36% of commuting cyclists who ride recreationally